Sparks is an influencer marketing platform developed by Levels for Aller Media, designed to connect creators with renowned brands for collaborative campaigns. The platform aims to elevate influencers' careers by facilitating authentic and engaging content partnerships.
Product Design at Levels
As the lead designer for Sparks I was responsible for the branding and the UX/UI design of the product.
Every creator is a Spark
The Sparks brand was crafted to feel bold, energetic, and creator-centric — mirroring the ambition of a platform built to ignite collaborations between influencers and brands. My goal was to build a visual identity that felt both premium and approachable, with a strong digital presence.
Each individual brings unique energy, talent, and potential. When these sparks come together through collaboration, they create something greater — a bigger impact, a louder buzz, a brighter fire. The spark symbol itself acts as a metaphor representing ignition, energy, and visibility — core traits of successful influencer-brand partnerships.
This concept informed every part of the visual and strategic branding. From the name itself to the logo, color dynamics, and tone of voice, the brand celebrates the collective power of creators and the ripple effect they generate when united under one platform.
How it works
Sign up with your social media content and select your interests in order to find most suitable campaigns for you
Find an interesting campaign, read up on the details and apply
Submit drafts, get feedback, iterate and publish
Get paid for your post, without the need for your own company
Seemless collaboration
Sparks was designed to eliminate friction in the content creation and approval process — turning what’s often a messy back-and-forth into a smooth, intuitive workflow.
Creators and brands collaborate directly within the platform, making it easy to align on briefs, share drafts, and track approvals — all in one place. Instead of relying on scattered email threads, screenshots, or third-party tools, Sparks centralizes the entire journey from concept to publish.
